Thirteen years. One thread.
Thirteen years. Nine ventures. One thread: making the invisible visible.
2026–present
The Soft Reset Lab
A YouTube essay channel exploring the biology, technology, and philosophy of healing — for people who've outgrown their diagnosis as an identity. On camera. Real questions. No resolution that hasn't been earned.
2025–2027
Dell Precision Ambassador
The current chapter of a thirteen-year arc of building patient-facing technology.
2023–present
Spooniversity
A university for patients. Five tracks: chronic illness foundations, health advocacy, health informatics, AI in healthcare, and patient.mba — graduate-level patient leadership. Real education, not pamphlets.
2023–present
BedAI
AI literacy for patients and advocates.
2018–2022
DoQme / VALERO
Clinical workflow automation and EMR data integration. Acquired by Anodyne Health.
2015–2018
prolep.si
The first wireless ABPI diagnostics device — no tubes, no cables, smartphone-controlled. Accepted to the Bolt accelerator.
2013–2015
Help+
Emergency response social network integrated with national infrastructure. Acquired by the Israeli National Ambulance Service.
2012
iDefi
Reinventing the AED (Automated external Defibrillator) to save more lives. Where it started.
Teaching & Training
2023–present
IMC Krems
Lecturer in patient communications. Undergraduate level.
2024–present
Sprechcoaching
Communication coaching practice. Co-founded with Theresa Martini. High-stakes speaking, presentation, and voice work for professionals.
2012–present
Workshops & Facilitation
Half-day rooms for 10–12 people. Healthcare teams, pharma, patient groups, universities. 27 countries. No slides. What happens underneath the topic is: people remember who they are.