Building
I build what
doesn't exist yet.
Every product I've built started from the same place: I needed it, it didn't exist, and no one else was building it from the inside. That's the logic. The gap is the product.
Active
Spooniversity
Online learning for chronically ill people.
The learning platform built from inside chronic illness. Seven tracks: BedCamp, Bedcoders, BedHealth, Bedvocates, BedData, BedWrite, BedMaker. Short lessons for crash days. Progress that doesn't punish you for disappearing. No pharma sponsors. No inspiration porn. Just the education that didn't exist.
- ›Seven tracks built from lived experience
- ›Installment pricing — own it when you finish, no subscription
- ›Access support and pay-it-forward solidarity model
- ›Independent — no pharma, no insurance, no wellness brands
Spoons.world
The global patient community directory.
A searchable directory and connection layer for the global chronic illness community — patient organisations, condition-specific communities, support networks, peer resources. The thing that lets a newly diagnosed person find their people without knowing the right keywords.
- ›Searchable directory of patient organisations worldwide
- ›Search engine for lived experience across rare and common conditions
- ›Community quality signals built by patients
- ›Multi-language support
Bedcoders
A coding community for bed-bound and homebound patients.
You learn, you build solutions together, you get hired. A coding community for people who can't sit at a desk in an office — because the people building health tech should understand what it's like to depend on it.
- ›Learn to code from bed or home
- ›Build real solutions together with the community
- ›Pathway to paid work and hiring
- ›Sister site to Spooniversity — BedCamp stays in Spooniversity
invsbl.io
The Invisible Cost Index for organisations.
An organisational diagnostic platform measuring the energy people spend performing being fine inside their workplace. The most expensive line item that never appears on a balance sheet — now quantified. For HR, People teams, and leadership that wants to see what it's actually costing them.
- ›Organisational diagnostic for invisible performance costs
- ›Data-driven insight for HR and People leaders
- ›Connects to DEI, belonging, and employee wellbeing strategy
- ›Built from 20+ years inside organisations and lived experience
Chronically
Honest media for people with chronic illness.
An honest media movement for people with chronic illness. Stories and educational content that prioritise the human experience over the clinical chart. Because your story is more than a medical record.
- ›Patient-authored content, not clinical summaries
- ›Community stories across conditions and countries
- ›No sponsored wellness content
- ›Connected to the Spooniversity ecosystem
The timeline
The body of work, and the body doing the work.
2001–2006
Discharged.
Drafted in July 2001. Nineteen months in, an honorable discharge on medical grounds. I felt horrible about it — ashamed, not relieved. So I kept going the only way I knew how: I gave everything to MDA instead. I rose to the highest commission an MDA instructor can hold. In 2006 I taught a course training the next generation of first-aid instructors. I collapsed mid-lesson. Came back a week later for what turned out to be my goodbye shift. Then I went home.
2006–2011
The first collapse.
Five years, mostly in bed. The system said I was imagining it. I taught myself medicine from that bed because the alternative was to die without a name for what was killing me.
In 2010, I walked a senior doctor through a two-minute argument built from the evidence I'd compiled myself. He ordered the test. The test was positive. POTS — postural orthostatic tachycardia syndrome. It had been there the entire time.
That's the moment I learned the most expensive thing in medicine isn't the wrong treatment. It's the years between when something becomes visible and when somebody names it.
2011–2018
Building. Breaking. Building again.
I rebuilt my body. Methodically. Not a miracle — a rehabilitation. I started building organisations in parallel: The Patient School, Dysautonomia Israel, then the others. Fifteen-plus ventures, all aimed at the same gap.
In 2016, it came back. Stress, burnout, a retraumatization I hadn't accounted for. Two more years, mostly down. Rehab. Learned to walk again — the second time.
2018–2023
The years that don't fit on a normal bio.
I spoke in twenty-seven countries. Boehringer. Takeda. Novartis. Sheba. The Vatican. PwC. Dell. I wrote books. I also went down twice more in this window — a third relapse in 2021 that had me relearning to walk after COVID, and a fourth collapse in 2022–2023, same pattern: stress, burnout, retraumatization. Rehab again. Three total rounds of learning to walk again as an adult.
Somewhere in there I was finally diagnosed with cPTSD — later than it should have taken, mostly because I'd been trained to survive, not to be seen. It's a diagnosis I can say out loud now partly because Austria carries less shame around it than where I built my career.
Both things stayed true the whole time: I was building a body of work across a continent, AND my body kept failing in ways that had nothing to do with my will to keep going.
Previously built
Regul8
Protocol and regimen management for complex chronic illness.
Denialbuster
Fighting medical gaslighting and insurance denials.
The Patient School
Patient empowerment through education and community.
DoQme / VALERO
Clinical workflow automation. Acquired by Anodyne Health.
Help+
Emergency response social network. Adopted by Israeli National Ambulance Service.
prolep.si
Wireless ABPI diagnostics device. Accepted to Bolt accelerator, Frankfurt.
Labriut (לבריאות)
Health literacy in schools nationwide. National award.
iDefi
Reinventing the AED to save more lives. Where it all started.
The full portfolio.
Fifteen-plus ventures across health tech, patient advocacy, emergency response, and education. Organisations, research, and teaching, in detail.